I started my first internet marketing agency thirty-one years ago. I was there at the very dawning of the industry we call Search Engine Optimization (SEO). I wrote a best selling book on the subject of SEO and the underlying science of Information Retrieval twenty-five years ago.

I’ve been a member of ACM, the world’s largest computing society for twenty years and inside that organization a member of the special interest group for Information Retrieval science  (SIGIR) since I joined.

I’ve seen and documented many of the changes in the industry over the years. Indeed I’ve successfully been able to forecast when changes were coming through constant observation of scientific advances including those in Artificial Intelligence/Machine Learning.

I’d like to share my past and most recent observations with you. With so many major changes taking place with AI technology and changing consumer behavior the whole industry needs to be talking the same language. To do that, it will help if everyone has better knowledge of how the science and technology actually works. If everyone understands what’s causing perceived problems, then together everyone  can figure out how to solve them. That way, the industry may be better prepared for future advances before they seem to come out of nowhere.

Mike Grehan

SEO Pioneer, Marketing Professional, Author and Mentor.